What the First Response TV commercial - Imagine is about.

The First Response TV spot 'Imagine' is a powerful advertisement that seeks to uplift and motivate women to imagine the possibilities of motherhood. The spot features a series of women from all walks of life and diverse ethnicities, with each woman sharing their experience and joy of motherhood while a calm and soothing voice-over continues to speak.

The ad begins with an intimate scene of a woman cuddling with her newborn baby, which is then followed by cut scenes of other women with their children, showcasing a range of emotions such as happiness, contentment, and love. At the same time, the voice-over speaks about the possibilities of motherhood and encourages women to "Imagine the possibilities."

The ad's message is clear- motherhood can be a beautiful and life-changing experience, and First Response can help women achieve it. The commercial urges women to take control of their future by being aware of their fertility health and using First Response's at-home pregnancy tests and ovulation prediction kits to plan their family.

The spot is sensitively and tastefully crafted to appeal to women of all ages, making it relatable to viewers. Its serene background music and tranquil visual style create a safe and empathetic atmosphere, making it a memorable and motivational ad focused on inspiring women to imagine and pursue motherhood.

In conclusion, First Response's 'Imagine' TV spot is a heartwarming and compassionate appeal to women to consider motherhood as a possibility while promoting a brand product that empowers women to take control of their fertility health.

First Response TV commercial - Imagine produced for First Response was first shown on television on May 1, 2013.