CoverGirl TruBlend Matte Made TV commercial 2018

CoverGirl TruBlend Matte Made TV commercial - 40 Shades

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What the CoverGirl TruBlend Matte Made TV commercial - 40 Shades is about.

CoverGirl TruBlend Matte Made TV Spot, '40 Shades' Featuring Maye Musk, Song by Sylvan Esso: A Journey of Inclusivity and Empowerment

In the ever-changing world of beauty, one brand has consistently aimed to break barriers and redefine traditional standards. CoverGirl, a pioneer in the cosmetics industry, has recently released a groundbreaking TV spot for their TruBlend Matte Made foundation. This commercial, titled '40 Shades,' features the inspiring Maye Musk and is set to the captivating song by Sylvan Esso. Let's delve into this powerful advertisement and explore the themes of inclusivity and empowerment it portrays.

The TV spot opens with a vibrant shot of a diverse group of women, each proudly wearing a different shade of the TruBlend Matte Made foundation. The camera then zooms in on Maye Musk, a 73-year-old supermodel who defies societal norms and challenges ageism in the beauty industry. Maye's radiant smile and graceful presence embody confidence and self-acceptance.

As the music swells, we witness Maye effortlessly applying the TruBlend Matte Made foundation, showcasing its lightweight and seamless formula. The commercial cleverly showcases the wide range of 40 shades available, further emphasizing CoverGirl's commitment to inclusivity. The brand understands that beauty comes in all colors, and every woman deserves to find her perfect match.

The accompanying song by Sylvan Esso adds an ethereal quality to the spot, enhancing the overall emotional impact. The lyrics echo the message of self-expression and authenticity, urging women to embrace their unique beauty. The combination of Maye's empowering narrative, the diverse cast of women, and the compelling music creates a powerful synergy that resonates with viewers.

Beyond the beauty aspect, CoverGirl's '40 Shades' TV spot is about much more than foundation. It's about embracing diversity, challenging stereotypes, and celebrating individuality. The commercial serves as a reminder that beauty is not confined to societal expectations but rather lies in the strength and confidence each woman possesses within herself.

In an industry historically criticized for its lack of representation, CoverGirl's TruBlend Matte Made TV spot breaks new ground. By featuring Maye Musk, a mature model, and showcasing a wide range of skin tones, the brand sends a powerful message to women of all ages and backgrounds – you are beautiful and deserving of recognition and validation.

The '40 Shades' TV spot by CoverGirl TruBlend Matte Made, featuring Maye Musk and set to the evocative music of Sylvan Esso, showcases the brand's commitment to inclusivity and empowerment. Through a celebration of diversity and self-expression, CoverGirl encourages women everywhere to embrace their unique beauty and confidently pursue their dreams. This groundbreaking commercial challenges societal norms and envisions a world where every woman feels seen, heard, and beautifully represented.

CoverGirl TruBlend Matte Made TV commercial - 40 Shades produced for CoverGirl was first shown on television on July 1, 2018.

Song from commercial CoverGirl TruBlend Matte Made TV Spot, '40 Shades' Featuring Maye Musk, Song by Sylvan Esso

"Hey Mami" is a song by the American indie pop duo Sylvan Esso. It was released as the lead single from their self-titled debut album in 2014. The song gained popularity for its catchy melody and meaningful lyrics.

Meaning and ThemesThe lead singer of Sylvan Esso, Amelia Meath, explained that "Hey Mami" is about being a woman and dealing with being catcalled. The song tackles the experiences and emotions that come with being objectified and harassed in public spaces. It serves as an anthem for many women who can relate to these experiences and find solace in the song's empowering message.

Musical StyleMusically, "Hey Mami" is characterized by its infectious electronic beat and Amelia Meath's distinctive vocals. The song blends elements of pop, indie, and electronic music, creating a unique and captivating sound. The combination of catchy melodies and thought-provoking lyrics has contributed to the song's popularity and critical acclaim.

Reception and Impact"Hey Mami" received positive reviews from critics and quickly gained attention within the indie music scene. It has been praised for its relatable lyrics and the way it addresses important social issues. The song's empowering message resonated with many listeners, particularly women, who found comfort and strength in its lyrics.

Remixes and CoversThe popularity of "Hey Mami" led to several remixes and covers by other artists. Notably, a remix by Big Wild gained popularity and further increased the song's exposure. The remix added a fresh and energetic twist to the original track, attracting new listeners to Sylvan Esso's music.

Conclusion"Hey Mami" by Sylvan Esso is a powerful and catchy song that addresses the experiences of being catcalled and objectified. With its infectious beat and meaningful lyrics, the song has resonated with many listeners and has become an anthem for empowerment and self-expression.