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What the Henry Repeating Arms TV commercial - Reliable, Affordable is about.

Title: Henry Repeating Arms TV Spot - Reliable, Affordable

: "In a world where quality and affordability often stand on opposite sides of the fence..."

: "Introducing Henry Repeating Arms - the epitome of reliability and affordability."

: "For over 150 years, Henry has been crafting firearms that have stood the test of time. Built to last, designed for accuracy."

: "A rifle that never compromises on quality, yet remains within reach for every shooting enthusiast out there."

: "From the seasoned pro to the first-time shooter, Henry Repeating Arms offers an array of options to suit every need."

: "Join the Henry family and experience the peace of mind that comes with owning a rifle you can rely on, without breaking the bank."

: "Henry Repeating Arms. Where tradition meets innovation."

[As the TV spot concludes, uplifting music fades in, leaving viewers with a sense of admiration for the craftsmanship and accessibility offered by Henry Repeating Arms.]

[End scene: The man stands on the porch, his silhouette against the backdrop of a setting sun.]

Disclaimer: This TV spot is a work of fiction and for entertainment purposes only. Henry Repeating Arms is a reputable firearms manufacturer, and any depiction in this spot should not be misconstrued as an endorsement or an accurate representation of their products or brand.

Henry Repeating Arms TV commercial - Reliable, Affordable produced for Henry Repeating Arms was first shown on television on March 18, 2018.

Frequently Asked Questions about henry repeating arms tv spot, 'reliable, affordable'

Henry Repeating Arms employs over 600 people and operates three manufacturing facilities totaling more than 350,000 square feet. The company headquarters is located in Rice Lake, Wisconsin, and the other factories are in Bayonne, New Jersey, and Ladysmith, Wisconsin.

Henry rifle
Unit cost$40(equivalent to $1,303 in 2022)
Produced1860–1866
No. builtc. 14,000
Specifications

Designed by Tyler Henry in 1860, the Henry Repeating Rifle was a major advancement in the repeating rifle. With a new bolt, firing pin and ammunition, it was much faster and more reliable than earlier repeaters. It gained fame during the Civil War, with more than 10,000 in use.

Henry Repeating Arms was started by Louis Imperato and his son Anthony Imperato in Brooklyn, New York, in 1996.

Henrys are nice rifles and can be had in all sorts of crazy customizations with different engravings inlays and such. Marlins are by far the better action though. They are smoother and the microgroove rifling many came with is inherently more accurate.

As the CEO and Founder of Henry Repeating Arms, Anthony Imperato leads the company's overall strategic vision with a proven track record backed by over 40 years of personal experience in the firearms industry.

Supply < Demand. Secondly, CNC machines and steel cost money. Budget bolt actions are relatively simple to manufacture, and aluminum ARs are easier to machine from their forged shapes. A well made Henry rifle is right in line with more well-finished bolt guns and quality ARs.

With its reliable . 44 caliber rimfire metallic cartridge, the Henry produced a rapid and highly accurate fire. Reports of the successful use of Henry rifles in the Civil War were numerous.

A lever-action repeating rifle, the Henry utilized a 15-round magazine containing self-contained metallic cartridges, allowing a soldier to fire anywhere from 15-30 shots per minute at a time when a soldier carrying a single-shot muzzle-loading rifle-musket could fire only 2-3 shots per minute.

As the CEO and Founder of Henry Repeating Arms, Anthony Imperato leads the company's overall strategic vision with a proven track record backed by over 40 years of personal experience in the firearms industry.

America was engulfed in the searing flames of the Civil War, and the first Henry rifles were in the hands of Union soldiers by mid 1862. Due to its revolutionary design and rapid rate of fire, the Henry quickly found popularity both with the military and civilian purchasers.

The Henry's lever had a much smoother throw than the Winchester. This promised good things right from the start. In fact, the Winchester's action felt decidedly stiff at first. However, it slicked up pretty well after about a hundred rounds, and was almost as slick as the Henry by the end of our tests.

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Henry Repeating Arms TV commercial - Reliable, Affordable
Henry Repeating Arms

Henry Repeating Arms is an American firearms manufacturing company that is known for producing high-quality rifles and shotguns. Founded in Brooklyn, New York, in 1996 by Louis Imperato and his son An...

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