Batiste Dry Shampoo is a brand of dry shampoo that has become increasingly popular over the years. In their TV spot, 'Work Late, Hot Date,' Batiste Dry Shampoo seeks to market to the modern woman who is always on the move.
The commercial portrays a woman who has had a long day at work and wants to freshen up before her hot date. She quickly takes out Batiste Dry Shampoo and sprays it onto her hair, and within seconds, her hair goes from flat and oily to bouncy and fresh.
The commercial emphasizes the convenience of using Batiste Dry Shampoo, as it saves time and allows one to go from work to play seamlessly. The catchphrase 'Work late, hot date? Batiste has got you covered,' clearly shows that the brand is targeting the working woman who does not have the luxury of time to wash and style her hair constantly.
The use of catchy music, bright colors, and a relatable storyline makes the commercial appealing to the younger demographic, who are looking for products that are effective and affordable. Batiste Dry Shampoo has managed to position itself as a reliable and innovative brand that caters to the needs of the busy modern woman.
In conclusion, the 'Work Late, Hot Date' TV spot by Batiste Dry Shampoo is a strategic marketing campaign that showcases the efficiency of the product in meeting the demands of the modern-day woman. It highlights the importance of convenience and time-saving without compromising on quality and style. The commercial effectively appeals to the target audience, making it a success in a highly competitive market.
Batiste Dry Shampoo TV commercial - Work Late, Hot Date produced for Batiste was first shown on television on October 16, 2016.
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