Subway's latest TV ad campaign features NBA superstar Stephen Curry promoting the restaurant chain's 'Fresh Deal: BOGO 50% off' offer. The advertisement showcases Stephen Curry, who is now a franchise owner himself, interacting with Subway staff and customers.
The TV spot shows Curry walking through a Subway outlet while wearing a team jacket and chatting with customers waiting in line. He is seen picking up a sandwich and then turning to the camera, stating that with Subway's "Fresh Deal," customers can get a second sandwich at 50% off when they buy a 12" sandwich, making it easier than ever to enjoy a fresh meal at a great price.
The ad campaign has been successful in showcasing the quality and variety of Subway's food choices while emphasizing the promotional offer through Curry's personal connection to the brand. The use of Stephen Curry as a spokesperson has proven to be an effective marketing strategy for Subway, as his star power and association with healthy lifestyles and fitness align perfectly with the brand.
As the camera pans out, the viewers can see various menu items and ingredients on display, reassuring them of the freshness and quality of the Subway sandwiches. Customers are also shown enjoying their meals, further emphasizing that Subway's offering is a great option for those looking for a quick and affordable, yet fresh and tasty meal.
Overall, the "Fresh Deal: BOGO 50% off" commercial featuring Stephen Curry is a well-crafted and effective marketing campaign that promotes Subway's signature sandwiches while tempting customers with an irresistible offer. With its focus on fresh ingredients and affordability, the ad is sure to appeal to customers who are looking for a healthy and delicious meal without breaking the bank.
Subway TV commercial - Fresh Deal: BOGO 50% Off produced for Subway was first shown on television on December 3, 2022.
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