What the Kmart Layaway TV commercial - Yo Mama is about.

The Kmart Layaway TV spot, 'Yo Mama' is a hilarious and memorable advertisement that showcases the convenience and affordability of Kmart's layaway program. The commercial opens with a young man walking through Kmart, admiring a high-end TV on display. He looks longingly at the television, but sadly puts it back down, knowing that it is out of his reach financially.

Just then, a group of women burst into the store, led by an older woman who turns out to be none other than the protagonist's mother. "Yo mama's so thrifty," she declares, "she knows how to save a dime!" She goes on to explain the benefits of Kmart's layaway program, which allows shoppers to pay for items over time instead of all at once.

The commercial is full of witty retorts and playful banter between the characters, and the humor is perfectly balanced with the practical information about the layaway program. The ad is designed to appeal to a wide audience, from thrifty shoppers who are looking for a good deal to busy parents who need an affordable way to purchase expensive items for their families.

Overall, the Kmart Layaway TV spot, 'Yo Mama' is a clever and entertaining advertisement that effectively communicates the benefits of Kmart's layaway program while also highlighting the humor and creativity of its marketing team. Whether you're in the market for a new TV or just looking for a good laugh, this commercial is sure to leave a lasting impression.

Kmart Layaway TV commercial - Yo Mama produced for Kmart was first shown on television on July 10, 2013.