Volunteers of America is a non-profit organization that works towards supporting and improving the lives of struggling individuals and communities across the United States. Their recent TV spot, titled 'The War Inside', sheds light on the issue of veteran homelessness and the emotional struggles faced by war veterans.
The TV spot begins with a somber tone as we see a war veteran sitting alone in a dark room, staring at the wall. As he slowly gets up, we hear him say, "I don't know how to explain it, I don't even talk to my family about it." The veteran proceeds to walk through the streets of an empty city as we hear his internal monologue describing the daily battles he faces, "It's like I'm fighting a war inside myself, but there's no enemy to fight."
As we see the veteran walking alone in a grocery store, Volunteers of America introduces itself and the services it provides for veterans struggling with homelessness, mental illness, and addiction. We see the veteran walking into a Volunteers of America building, where he is greeted by a compassionate staff member who listens to his story and provides him with much-needed support.
The TV spot ends with the veteran sitting on a bench, looking hopeful as he says to the screen, "I'm starting to believe that I can beat this, thanks to Volunteers of America."
The emotional depth of the TV spot, along with the moving story of the war veteran, draws attention to the seriousness of the problem of veteran homelessness and raises awareness about the need for support and assistance. Volunteers of America's message is clear – they are there to help and support veterans through their struggles, and all they need is a helping hand.
Volunteers of America TV commercial - The War Inside produced for Volunteers of America was first shown on television on September 21, 2019.
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