What the 2013 Buick Encore TV commercial - Dinosaurs is about.

In 2013, Buick released a new TV spot for their Encore model, featuring the iconic American alternative rock band, They Might Be Giants. The commercial was titled "Dinosaurs" and showcased the compact SUV cruising through city streets while a family of dinosaurs peered out from the windows.

The accompanying song was also titled "Dinosaurs," and it featured quirky lyrics that matched the playful nature of the commercial. The upbeat tune and silly lyrics made for a catchy and memorable jingle, making the commercial stand out from other car commercials at the time.

Throughout the commercial, the animated dinosaurs are depicted enjoying modern amenities such as the car's touchscreen and sunroof, adding an element of humor and whimsy. The overall message of the commercial was clear, Buick's Encore is not only advanced in technology but also appeals to the young at heart.

The commercial was a hit with audiences, as it gained a significant amount of attention and praise from both critics and consumers. The clever use of humor and creativity in the commercial showcased Buick's commitment to innovation and appealing to a wider audience.

In conclusion, the 2013 Buick Encore TV spot, featuring They Might Be Giants and the dinosaurs, was a lighthearted, fun, and successful marketing campaign that effectively conveyed Buick's message to potential buyers.

2013 Buick Encore TV commercial - Dinosaurs produced for Buick was first shown on television on March 17, 2013.