Starring actor Liev Schreiber, the integrated campaign was a brand reset for Mattress Firm, with the goal of educating people on the consequences of junk sleep and helping them find the right bed for the way they sleep.

Joanne (Grace Rex) is a villainess from a 2022 commercial produced by Mattress Firm (release date February 2, 2022). In the ad, actor Liev Schreiber warns viewers about "junk sleep," claiming that it was a slippery slope.

The classic mattress retailer has enlisted Ray Donovan actor Liev Schreiber and Olympic gymnast Gabby Douglas in a new national ad campaign urging Americans to ditch their poor sleeping habits.

Ja'Marr Chase and Justin Jefferson team up for Sleep Number commercial.

Actress Gabrielle Union and her former footballer husband Dwyane Wade star in this streamlined commercial for Sleep Number.

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

Today, Sleep Number Corporation (Nasdaq: SNBR), a wellness technology leader, kicked off its “Sleep Next Level™” brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. The new films debut the brand's strategic partnership with global creative agency 72andSunny.

80% of NFL players have a Sleep Number® smart bed. Enhance your sleep game, too. Find the smart bed that's perfect for you.

MINNEAPOLIS--(BUSINESS WIRE)-- Today, Sleep Number Corporation (Nasdaq: SNBR), a wellness technology leader, kicked off its “Sleep Next Level™” brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. The new films debut the brand's strategic partnership with global creative agency 72andSunny.

The Classic Series contains the brand's most affordable beds, ranging from about $1,000 to $2,500 for a new queen mattress. The Performance Series is designed to focus on pressure relief. Expect to pay between $2,700 and $3,200 for a queen-size bed in the Performance line.

Firm mattresses are more supportive than soft mattresses and hold up the body, rather than letting it sink in too far. Lying on a firm mattress, most people will feel like they are sleeping “on top” of the mattress, and they should have no real issues moving around on the mattress.

Advantages Of A Firm Mattress A firm mattress also keeps your lower back from collapsing, which could allow for more oxygen intake while sleeping. Less sagging can mean the weight of the body is distributed evenly, which means no one part of the body is bearing the brunt of the pressure.