Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

The 25 best Super Bowl commercials of all time

• Apple – 1984 (1984)
• Snickers – Betty White (2010)
• Amazon – Alexa Loses Her Voice (2018)
• Always – #LikeaGirl (2015)
• Wendy's – Where's The Beef (1984)
• Pepsi – Cindy Crawford (1992)
• Coca Cola – Hey Kid, Catch (1980)
• Tide – It's A Tide Ad (2018)

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

The company that has purchased the most Super Bowl commercials of all time is Budweiser, with 142 Super Bowl ads since the very first Super Bowl game was played in 1967, the most of any company by far.

The Super Bowl is a massive moment each year for American television ads. It is an excellent opportunity for brands to showcase their products and value proposition during the Big Game or surrounding it. While the live on-air ad spots are costly, creative can cost you much less.

The idea was to determine whether increased sales were the result of exposure to particular TV commercials for these brands. They found that Super Bowl ads can spur large increases in revenue and volume per household, but when two major competing brands advertise, most of the gains are eroded.

NEW YORK – February 14, 2023 –An estimated 113.06 million viewers were tuned in for Super Bowl LVII on Sunday, Feb. 12, 2023, according to average audience estimates from Nielsen. The Super Bowl LVII telecast ran from 6:44 PM ET to 10:14 PM ET and averaged nearly 112.2 million viewers on FOX.

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history. Super Bowl commercials are known for being memorable.

The main reason the Super Bowl is so popular is that pro football is the only major professional team sport with a single-elimination playoff system. The other major sports declare their champions after a team wins four games in a best-of-seven series. The Super Bowl is do-or-die; that's what makes the game so special.

A new Super Bowl advertising study from consumer insights platform Veylinx revealed that Super Bowl commercials do indeed drive product demand. The results show that Super Bowl ads increased overall product demand by 6.4% and among women drove a 21% increase in demand growth.

With 121.017 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

On Tuesday, the network said Super Bowl LVII that aired on Feb. 12, drew an average audience of 115.1 million viewers across Fox, Fox Deportes and digital streaming, according to updated numbers from Nielsen Media Research.