Sign up to track 1,183 nationally aired TV ad campaigns for Walmart, a Super Bowl advertiser. In the past 30 days, Walmart has had 5,649 airings and earned an airing rank of #140 with a spend ranking of #30 as compared to all other advertisers.

Walmart uses many different ways to advertise, such as commercials on TV, billboards, social media, and eCommerce websites. They offer safe shipping options that give online customers the best quality of service.

Walmart customers are searching - we can help them find you. There are three kinds of Sponsored Search advertising: Sponsored Products ads appear in high-visibility placements, including within relevant search results and on item pages. A click advances customers to your product's item page.

middle-class rural families Walmart's Target Audience The target audience of Walmart is low to middle-class rural families. These people want to shop conveniently in a single location. The price and discounts are something they look for while shopping.

Brands exist in the mind What is Our Brand Identity? The Walmart brand identity is like a great pair of jeans: a perfect fit, comfortable for our customers, associates and suppliers. It projects a relaxed and friendly image.

Even though Walmart is the biggest company in the world, it does not focus on its size or power in its messaging. It mostly emphasizes its family character and affordability (EDLP - everyday low prices), and as such it is a Regular Guy type of brand. “Save money, live better.”

low to middle class rural families Who is the target market for Walmart? The people who shop at Walmart are typically associated with low to middle class rural families who want a one-stop, convenient and attractively priced shopping experience.

Customers only really care about price and convenience in these verticals, so Walmart set itself up to match those desires. Through innovative supply chain optimizations and radical cost-cutting philosophy, they made themselves known as the discount retailer where you get the best prices.

In 2020, white consumers accounted for nearly 74 percent of spending at Walmart in the United States, while Hispanics represented almost 11 percent. Meanwhile, Asians represented 3.2 percent of the consumer spending share.

Brand image is the customer's perception of your brand based on their interactions. It can evolve over time and doesn't necessarily involve a customer making a purchase or using your product or service.

A brand's image serves as a representation of the brand's products, services and reputation within its industry. Understanding what makes up a brand image and why it's important to a business can help you transform your company into a customer-oriented, professional organization.

Our Company - An Overview Our company's mission is to save people money so they can live better. By running an every day low cost company, we deliver every day low prices on great merchandise - and help customers around the world provide for their families. We are working to build the Next Generation Walmart.