Gap TV commercial - Dress Normal: Stairs
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What the Gap TV commercial - Dress Normal: Stairs is about.
In this Gap TV spot titled "Dress Normal: Stairs," the iconic clothing brand encourages individuals to embrace their uniqueness and express themselves by dressing in their own personal style. The commercial features a diverse group of individuals, each sporting their own unique outfits, walking up a flight of stairs.
As the camera pans over the group, viewers can't help but notice the eclectic mix of fashion choices. From retro-inspired looks to modern streetwear and everything in between, Gap celebrates the idea that there is no one "normal" way to dress. Instead, the spot encourages people to define their own sense of style and boldly express themselves.
The energetic and captivating soundtrack for this TV spot is the song "Sons of Kemet" by a jazz group of the same name. The lively and vibrant tune perfectly complements the visuals, creating a sense of excitement and individuality.
The "Dress Normal: Stairs" TV spot encourages viewers to break free from societal expectations and embrace their own unique fashion choices. It celebrates diversity, inclusivity, and self-expression, reminding us all that there is no one "normal" way to dress. Gap empowers individuals to be confident in their own skin and encourages the world to embrace and celebrate the beauty of individuality.
Whether you prefer classic, casual, or daring looks, Gap wants you to Dress Normal and own your personal style, boldly showcasing who you are with every step you take. So, go ahead, walk up those stairs – and show the world what "normal" means to you.
Gap TV commercial - Dress Normal: Stairs produced for Gap was first shown on television on September 2, 2014.
Song from commercial Gap TV Spot, 'Dress Normal: Stairs' Song by Sons of Kemet
"Inner Babylon" by Sons Of Kemet
"Inner Babylon" is a song by the British jazz band Sons of Kemet, from their 2013 debut album "Burn". The song is 5 minutes and 20 seconds long and features strong percussion and a powerful saxophone melody. The lyrics of the song are not sung but rather chanted, and convey a sense of struggle and rebellion against oppression.
The song has been well-received by critics and is often cited as a standout track from the album. It has been described as "a call to action and a sonic war cry" and "a powerful and haunting clarion call for a generation that has had enough of the system."
In addition to its critical acclaim, "Inner Babylon" has also gained a strong following among jazz and experimental music fans. It has been streamed millions of times on various platforms and is often performed live by the band.
Overall, "Inner Babylon" is a powerful and impactful song that showcases the unique sound and style of Sons of Kemet.
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Advertisers
Advertisers of the Gap TV Spot, 'Dress Normal: Stairs' Song by Sons of Kemet
Gap
Company Gap, often referred to simply as Gap, is a renowned American retail brand that has made its mark in the fashion industry. Founded in 1969 by Doris and Don Fisher, it has become synonymous with...
Agenices
Agenices of the Gap TV Spot, 'Dress Normal: Stairs' Song by Sons of Kemet
PHD USA
PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...
Reset
Reset is a startup company that offers a unique technological solution for mental health. The company was founded in 2018 by a group of experts in the fields of psychology, software engineering, and b...
Wieden+Kennedy
Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...
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