Inside every issue we share DIY ideas, budget buys, homes you'll love and all the best tips from HGTV stars, experts and editors.

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Today, HGTV Magazine has 1.2 million subscribers, is one of the top 10 sellers at the newsstand among all monthlies and its 10th birthday edition - the October 2021 issue, on sale now - is up 40% in ad pages year-over-year.

The upshot of getting HGTV-obsessed homeowners is that they are motivated and ready to invest. They often have a clear vision of what they want, which can make it easy to accurately estimate price and project duration. In addition, HGTV shows feature just about every type of home improvement project.

HGTV programming is perfect background filler: innocuous, yet compelling. But its lineup chronicling the triumphs (and tragedies) of houses hunted, flipped, fixed, and transformed is also primal - eminently watchable. In 2018, HGTV shows in prime time averaged 1.3 million viewers, fourth behind Fox News, ESPN, and MSNBC.

HGTV is available from pretty much every major TV provider. That said, we think DISH, Spectrum, and Philo have great TV packages that include HGTV. DISH's America's Top 200 has over 240 live channels, including HGTV, and a solid DVR for $99.99 per month.

Printing, ink, paper and handling for quality magazines like The Atlantic are especially costly, but some advertisers are willing to pay for the added panache that comes with the benefits of high quality print.

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75% of HGTV's viewers are homeowners ages 25-54 with an average income of $83K. Here's a look at how you can alter your sales approach to better manage homeowner expectations and put the HGTV Effect to work for you.

An annual study found that the total number of magazine readers in the U.S. remained above 220 million in every year between 2016 and 2020, having previously hovered around the 210 and 215 million mark.

75% of HGTV's viewers are homeowners ages 25-54 with an average income of $83K. Here's a look at how you can alter your sales approach to better manage homeowner expectations and put the HGTV Effect to work for you.