The company attributed the big profit drop to losing market share as well as spending more on marketing and support for distributors who have been battered by the slump in Bud Light. But the current ad campaign promoting Bud Light, which began in late June, is working hard to portray a sunnier image.

The campaign began in 1998 under the title Real American Heroes with 12 radio spots. Over 200 installments have been made. In 2001, the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light was not officially distributed in the UK at the time).

The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973.

Whether people are Jets fans or hope that the Bills get their moment, the NFL fan rituals often include having a cold beverage within reach. For the 2023-24 season, the Bud Light Easy To Sunday campaign celebrates those football traditions that keep people connected to their favorite teams.

1 beer has been hit by a backlash from right-wing media and anti-trans commentators since April, after sponsoring transgender influencer Dylan Mulvaney. Mulvaney's post that month of an image of a custom can of Bud Light on Instagram quickly spiraled into a public relations crisis - and sales fiasco - for the brand.

Easy to drink. Easy to enjoy A new day for Bud Light The work will introduce a new tagline - “Easy to drink. Easy to enjoy” - and a tone that Garbe described as “more confident, more magnetic [and] more aspirational,” than before. “So, less trying to be funny and the joker, and little bit more true to who we are,” Garbe said.

The world's first television commercial aired for the Bulova Watch Company. The ad was only 10 seconds long, cost between $4 and $9 to create, and was seen by about 4,000 people in New York.

Anheuser-Busch WASHINGTON (TND) - Anheuser-Busch, the owner of Bud Light, is selling eight of its beverage brands, The Wall Street Journal reported Tuesday. Tilray Brands, the purchaser, is currently the largest cannabis company in the world, but is working to push its way into the alcoholic beverage market.

Light beer had its origins in the 1940s, when the Coors Brewing Company introduced a beer called Coors Light that was lighter in body and calories than the company's premium lager offering. This brand was discontinued at the start of World War II, only to be reintroduced in 1978.

June 25, 1951 June 25, 1951 - Pabst aired the 1st color beer commercial on the very first commercial color TV program. CBS aired a an hour-long program entitled “Premiere” starring Arthur Godfrey, Ed Sullivan, Robert Alda & Faye Emerson.

Bud Light is a premium beer with incredible drinkability that has made it a top selling American beer that everybody knows and loves. This light beer is brewed using a combination of barley malts, rice and a blend of premium aroma hop varieties.

It Has Four Ingredients. In the end, Bud Light - made with just hops, barley, water, and rice - contains 4.2 percent ABV, 6.6 grams of carbs, and 110 calories in every 12-ounce can.