What the DIRECTV TV commercial - Start From the Beginning is about.

DIRECTV recently released a new TV spot titled 'Start From the Beginning' that features none other than Jon Bon Jovi. The ad is a clever play on the trend of binge-watching TV shows, as Bon Jovi discusses how we've all been there, when we want to catch up on a show that's already in its later seasons.

The scene is set in a modern-day living room with Jon Bon Jovi, looking smart in a blazer, sitting on a comfortable sofa next to a remote control. He speaks directly to the camera, saying he has a confession to make: he missed the first six seasons of a popular show, and he can't stop thinking about catching up from the beginning.

However, he doesn't need to worry about a thing, as DIRECTV offers the ability to start a series from the very first episode, making binge-watching easier than ever. As he leans back on the sofa, he presses a button on the remote, and the show he's been talking about begins playing from its very first season.

The ad humorously portrays the frustration of wanting to catch up on a TV show, but being stuck in the middle of its later episodes. Bon Jovi comes across as relatable to viewers as he shares his own personal experience of wanting to start from the beginning. The ad effectively promotes DIRECTV as the solution for anyone who wants to start a TV show from scratch.

Overall, the TV spot is well executed, entertaining, and informative. It showcases how DIRECTV can make watching TV easier and how it can cater to a wide range of audiences, including fans of shows, or in this case, music legends like Jon Bon Jovi.

DIRECTV TV commercial - Start From the Beginning produced for DIRECTV was first shown on television on June 29, 2016.