What the Tide TV commercial - Ninja Clothes is about.

In the thrilling Tide TV spot titled 'Ninja Clothes,' we are transported into a world where laundry detergent becomes a weapon of choice for a group of highly skilled ninjas. Combining elements of action, humor, and clean laundry, this advertisement takes viewers on an exciting adventure like no other.

The commercial opens with a peaceful, moonlit night in a traditional Japanese village. As the camera pans through the quiet streets, we catch a glimpse of a group of individuals dressed in black, blending seamlessly into the shadows. These mysterious figures are none other than ninjas, renowned for their exceptional combat skills.

As the villagers sleep peacefully unaware, the ninjas move with swift and effortless grace, making their way through the narrow alleyways and rooftops. Their movements are precise, and their presence is virtually undetectable. Little do the villagers know, their life is about to be forever changed by the power of one peculiar item – Tide detergent.

The ninjas arrive at the village laundry house, where they encounter a small, inconspicuous bottle of Tide. With their dark cloth masks and ninja uniforms, they demonstrate their ability to transform into "ninja clothes" using the extraordinary cleaning power of Tide. In a matter of moments, the ninjas infuse their garments with the fresh scent and cleanliness that only Tide can provide.

Inspired by their newfound ninja clothes, the skilled warriors take to the streets, showcasing their deadly martial arts techniques while washing away dirt and stains effortlessly. Jumping, flipping, and twirling, they engage in an epic battle, but instead of the traditional weapons used in combat, they employ various laundry-related items as their instruments of choice.

With Tide at their side, the ninjas eradicate dishonor and dirty laundry from the village, leaving not a trace of stain behind. Their agile movements, synchronized with the detergents' captivating freshness, create a mesmerizing spectacle that captivates both the villagers and viewers alike.

As the sun begins to rise, the village is left in awe of these extraordinary warriors and their uniquely clean ninja clothes. The once-doubtful villagers now understand the immense power of Tide's cleaning abilities. The commercial concludes with a tagline: "Tide: Unleash the clean. Unleash the ninja."

The Tide TV spot, 'Ninja Clothes,' not only highlights the exceptional cleaning power of Tide but also introduces an imaginative and entertaining concept that seamlessly merges martial arts and laundry. It is a testament to the boundless creativity and innovative storytelling that advertising can offer, capturing the attention

Tide TV commercial - Ninja Clothes produced for Tide was first shown on television on August 20, 2012.