Scotts Turf Builder Thick'r Lawn is a lawn care product specifically designed to tackle the problem of thin and patchy lawns. Its formula combines grass seed, fertilizer, and a soil improver, all in one easy-to-use mixture. Its effectiveness is showcased in the TV spot titled "Thin: Order Online."
The TV spot begins with a view of a sparse and spotty lawn, with few blades of grass. As the camera zooms in, we see a frustrated homeowner surveying the state of his lawn. The voiceover explains how thin and patchy lawns can be caused by a variety of factors, from soil quality to lack of sunlight.
The homeowner is then shown using Scotts Turf Builder Thick'r Lawn to remedy the problem. He simply pours the mixture into a spreader and applies it evenly across the lawn. The voiceover emphasizes how easy and convenient the product is, and how it can effectively thicken even the thinnest of lawns.
Finally, the TV spot encourages viewers to order the product online, highlighting its availability and the convenience of having it shipped directly to your door. The ad ends on an upbeat note, showing the homeowner's lush, green lawn, now thick and healthy, as he enjoys it with his family.
The message of the TV spot is clear: Scotts Turf Builder Thick'r Lawn is an effective product for thin and patchy lawns that can be easily applied by anyone. The convenience of online ordering makes it even easier for anyone to achieve a beautiful, healthy lawn.
Scotts Turf Builder Thickr Lawn TV commercial - Thin: Order Online produced for Scotts was first shown on television on April 9, 2020.
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