What the Kelley Blue Book TV commercial - Focus is about.

Title: Kelley Blue Book TV Spot: 'Focus'

Introduction:The Kelley Blue Book (KBB) TV Spot titled 'Focus' encapsulates the spirit of the brand, emphasizing the reliability and expertise that KBB brings to the automotive industry. With their extensive knowledge and dedication to providing accurate vehicle valuations, Kelley Blue Book assists customers in making well-informed decisions. Let's delve into the key aspects of this captivating TV spot that exudes trust and expertise.

Scene 1: Opening ShotThe TV spot opens with a captivating aerial view showcasing a bustling city, with vehicles of all shapes and sizes navigating the streets below. The hum of engines, honking horns, and the vibrant cityscape create an energetic atmosphere, immersing the viewer in the automotive world.

Scene 2: The ProtagonistAmidst the urban chaos, the camera zooms in on our protagonist, a young professional woman, confidently stepping into a car dealership. Her determined expression reflects her strong determination to make the best automotive choice, guided by the knowledge and expertise of Kelley Blue Book.

Scene 3: Shopping with ConfidenceInside the dealership, the protagonist is seen engaging with the dealership staff, browsing through vehicle options, and exploring their features. Suddenly, a salesperson approaches, offering unsolicited advice. However, the protagonist maintains her composure, calmly requesting to consult the ultimate authority in vehicle valuation - Kelley Blue Book.

Scene 4: Experts Step InAs if on cue, a team of knowledgeable individuals, clad in KBB uniforms, enters the dealership. Their confident demeanor and charming smiles instantly grab the attention of everyone present. The salesperson, astonished by their presence, steps back, realizing that the protagonist has called in the experts.

Scene 5: The Focus ShiftsThe spotlight now shifts to the KBB team, who take control of the scene, exuding a calm and professional aura. They introduce themselves as experts in vehicle valuations and guide the protagonist through the decision-making process, asking her about her needs and preferences. They emphasize the importance of focusing on reliable information, taking away the uncertainty often associated with car shopping.

Scene 6: Unveiling the Power of KnowledgeThe KBB experts unleash their secret weapon - the Kelley Blue Book website and app. With a few taps on their smartphones, they provide the protagonist with accurate valuations, expert reviews, and valuable insights to help her make an informed decision. The protagonist's face lights up with confidence and relief, realizing the power that KBB brings to the table.

Scene 7: Wrapping UpAs the TV spot draws to a close, we see the protagonist leaving the dealership with a smile on her face, the keys to her newly purchased vehicle in hand. The KBB team bids her farewell, confident in the knowledge that they have empowered her and countless other customers to make informed automotive choices.

Conclusion:The Kelley Blue Book TV Spot, 'Focus,' encapsulates the dedication, reliability, and expertise that KBB brings to the automotive industry. By showcasing a confident protagonist who relies on the KBB experts and their meticulous valuations, the TV spot emphasizes the importance of making informed decisions when purchasing a vehicle. Demonstrating that KBB has the customer's back, this TV spot leaves a lasting impression on viewers, solidifying KBB's position as a trusted source for accurate and reliable vehicle information.

Kelley Blue Book TV commercial - Focus produced for Kelley Blue Book was first shown on television on March 11, 2018.