The accompanying campaign film features the song 'Cheree' by New York-based band 'Suicide. '

model Kaia Gerber Coty-owned fragrance brand Marc Jacobs has kicked off a new global advertising campaign fronted by American actress and model Kaia Gerber. The 18-year-old appears alongside supermodels Adut Akech and Meghan Roche for the brand's famous Daisy fragrance.

These so-called Daisy girls include a core target of women 18 to 34, “but, regardless of their age, they're still a girl,” Singer says.

The 2020 campaign for the classic fragrance was filmed on location in Geyserville, California.

A partnership between the Doyle Dane Bernbach agency and Tony Schwartz, the "Daisy" advertisement was designed to broadcast Johnson's anti-war and anti-nuclear positions. Goldwater was against the Nuclear Test Ban Treaty and suggested the use of nuclear weapons in the Vietnam War, if necessary.

The History of Marc Jacobs Daisy It's described as a fresh, fruity floral, which became the blueprint of many of the brand's succeeding popular fragrances. When asked why he thinks Daisy became such a classic, Albert credits the scent's "memorable olfactive signature," which helped set the trend in the industry.

A commercial for Daisy "Eau So Fresh" directed by Sofia Coppola featured American model Ondria Hardin, British model Malaika Firth, British-German model Sophia Ahrens, and German model Antonia Wesseloh. Daisy Love is currently represented by American models Meghan Roche, Kaia Gerber, and Australian model Adut Akech.

About this fragrance A radiant Marc Jacobs perfume for women that embraces the sheer joy of living, a liquid embodiment of pure glowing sunshine that perfectly mirrors the Daisy woman's approach to everything she does: glorious, optimistic, playful and highly original.

“Part of the appeal that makes the Marc Jacobs Daisy collection so enduring is its scent profiles and its timeliness design. They have expanded their scent ranges across the various flankers, [but the scents remain] sweet, clean, or fresh and floral which makes them great for every day use.”

“Part of the appeal that makes the Marc Jacobs Daisy collection so enduring is its scent profiles and its timeliness design. They have expanded their scent ranges across the various flankers, [but the scents remain] sweet, clean, or fresh and floral which makes them great for every day use.”

History. A bottle of Daisy. Spanish perfumer Alberto Morillas of the Swiss company Firmenich has created the formulas since its inception. The fragrance is made of notes including wild berries, white violet, jasmine, and sandalwood, and is known to reflect a neutral or natural scent.

Daisy Flower Meaning These sunny springtime blooms have several positive meanings. The meaning of a daisy flower can be purity, innocence, new beginnings, joy and cheerfulness.