The Prada Paradoxe Story It's a message to everyone to explore the different versions of themselves – and to love every side of their identity. Inspired by the multi-dimensional femininity we're able to express today, the fragrance takes a contradiction – a paradox – and makes it make sense.

Emma Watson Stars and Directs Prada's Paradoxe Fragrance Campaign.

Prada Paradoxe Prada has launched Prada Paradoxe, a new women's fragrance. The luxury brand tapped Emma Watson to star in a film short to herald the scent; the actress was also the director, her first time in that role.

Emma Watson is embarking on her next role. After announcing on Thursday that the actress would be directing and starring in Prada's new Paradoxe fragrance campaign, the design house has released additional images and a campaign video of the actress promoting the new scent.

Founded in 1913 and named for the family of founder Mario Prada, the company originally sold imported English animal goods before transitioning to waterproof nylon fabrics in the 1970s under the leadership of Mario's granddaughter, Miuccia Prada and her husband Patrizio Bertelli.

The Prada Group is synonymous with innovation, transformation, and independence. With an heritage of more than one hundred years, the company is committed to promote a business culture oriented towards sustainability.

floral ambery fragrance Discover a new floral ambery fragrance that embraces the paradoxes of iconic ingredients to re-invent a feminine classic. Prada's new Eau de Parfum opens with delicate, light, and crisp notes of Neroli, extracted just as the flower blooms to capture the bud's freshest dimension.

Her modelling work has included campaigns for Burberry and Lancôme. She also lent her name to a clothing line for the sustainable brand People Tree.

The top notes feature dearly loved bergamot, a citrusy tangerine and pear accord, with the heart of the scent heavy on the neroli and flower blossom, and a vanilla and amber base.

Prada Paradoxe Eau de Parfum is a feminine floral fragrance inviting to explore and express the paradoxical multi-dimensions of women. The celebration of being never the same, always yourself. A floral ambery fragrance that embraces the paradoxes of iconic ingredients to reveal new scented sensations.

Watson has cited Gloria Steinem and Maya Angelou as influences. In January 2016, Watson started a feminist Goodreads book club: Our Shared Shelf. The goal of the club is to share feminist ideas and encourage discussion on the topic. One book is selected per month and is discussed in the last week of that month.