What the Etnies Evolution Foam TV Commercial is about.

Title: The Revolution of Comfort: Etnies Evolution Foam TV Commercial Featuring Ryan Sheckler

Introduction:In the world of skateboarding, comfort and performance are of utmost importance. Etnies, a leading skate shoe brand, understands this better than anyone else. In their groundbreaking Evolution Foam TV commercial, they showcased their revolutionary technology with none other than the skateboarding legend himself, Ryan Sheckler. This daring and innovative advertisement captured the attention of skateboarders worldwide as it redefined the boundaries of skate shoe comfort and performance.

Scene 1: A Skatepark AwakensAs the commercial begins, the scene cuts to an empty skatepark shrouded in shadows. The ambiance is filled with anticipation. The camera pans across the park, revealing the Etnies logo emblazoned on various ramps and railings. The skaters in the background seem to be waiting for something transformative to happen.

Scene 2: The Arrival of Ryan ShecklerSuddenly, echoes of wheels rolling on the asphalt grow louder, drawing the attention of all those present. A slow-motion shot captures the arrival of Ryan Sheckler at the skatepark, riding his skateboard with an air of confidence and determination. The camera zooms in on his feet, emphasizing his Etnies skate shoes.

Scene 3: The Evolution Foam RevolutionAmidst the excitement, the commercial transitions to a more futuristic setting. The skatepark transforms into a laboratory-like environment, signifying the groundbreaking technology about to be revealed. White-clad scientists work diligently as if they're on the brink of a major breakthrough. The focus is then shifted to a pair of Etnies shoes being placed into a vat of mysterious liquid.

Scene 4: The Journey of Comfort UnveiledThe camera then follows the shoes as they undergo a metamorphosis. They emerge from the vat, their material transforming into a lighter, more pliable foam. This is the Evolution Foam, engineered by Etnies to deliver unparalleled comfort and impact protection. The commercial highlights the foam's unique properties, including its ability to provide superior cushioning while also retaining its shape over time.

Scene 5: Extreme Endurance and PerformanceRyan Sheckler returns to the scene, strapping on his newly evolved Etnies skate shoes. The music intensifies as he begins his dynamic tricks, showcasing the remarkable endurance and performance made possible by the Evolution Foam technology. The shoes effortlessly absorb the impact from every landing, allowing Ryan to push the limits of his skateboarding skills.

Scene 6: Join the EvolutionThe commercial ends with a powerful message displayed on the screen: "Join the Evolution. Etnies: The Future of Comfort and Performance." The camera pans out, revealing a crowd of enthusiastic skaters wearing Etnies shoes and eagerly awaiting their chance to experience the Evolution Foam for themselves.

Conclusion:Etnies' Evolution Foam TV commercial featuring Ryan Sheckler took skateboarding by storm, captivating audiences with its daring and imaginative portrayal of a shoe revolution. By combining futuristic visuals, the presence of a skateboarding icon, and the promise of ultimate comfort and performance, Etnies successfully showcased their innovative technology to skaters worldwide. This groundbreaking commercial marked a new era for skate shoe design and solidified Etnies' position as an industry leader.

Etnies Evolution Foam TV Commercial produced for Etnies was first shown on television on July 22, 2013.