What the Ford Warriors in Pink TV commercial - An Easy Decision is about.

Ford Warriors in Pink is a campaign initiated by Ford Motor Company to raise funds for breast cancer research and provide support for those affected by the disease. The TV spot, titled "An Easy Decision," features actress Barbara Niven and captures the essence of the Ford Warriors in Pink campaign.

The ad begins with Niven driving a Ford vehicle, dressed in a Warriors in Pink t-shirt, surrounded by a beautiful landscape. She talks about how the decision to purchase a Ford vehicle was an easy decision for her, knowing that a portion of the sales would go towards breast cancer research and support. Niven reveals that her mother and grandmother passed away from breast cancer, giving her a personal connection to the cause.

The TV spot then shows the Ford Warriors in Pink program in action, including the limited-edition Warriors in Pink apparel and accessories available for purchase. The program works with organizations such as Susan G. Komen and The Pink Fund to provide financial assistance and resources to those affected by breast cancer.

Throughout the ad, Niven emphasizes the importance of supporting the cause and being part of a larger community fighting against breast cancer. The message is clear: by purchasing a Ford vehicle or Warriors in Pink merchandise, individuals can contribute to research and support for those affected by the disease.

In conclusion, the Ford Warriors in Pink TV spot, 'An Easy Decision' Featuring Barbara Niven, effectively captures the heart of the campaign, raising awareness for breast cancer research and support. It inspires viewers to take action, whether that be through purchasing a Ford vehicle or merchandise or supporting the cause in other ways.

Ford Warriors in Pink TV commercial - An Easy Decision produced for Ford Warriors in Pink was first shown on television on August 15, 2017.