From day one, Dollar Shave Club (DSC) had focused on its customer pain points. They knew that people were frustrated with buying expensive razors sporadically. Therefore, they created a unique business model where they delivered razor blades at $1 every month at customers' doorstep.

Dollar Shave Club founder Michael Dubin is very serious about his hilarious offbeat advertising. You expect Michael Dubin to be funny. After all, he wrote, produced, and starred in one of the funniest and most viral commercials that's ever been posted on YouTube, a 2012 ad for his company, Dollar Shave Club.

Dollar Shave Club offers three plans: "The Humble Twin" (two blades per razor, five razors per month, $4 per month), "The 4X" (four blades, four razors, $7) and "The Executive" (six blades, four razors, $10). Each subscription comes with a compatible handle.

Their innovative launch video, strong content marketing campaigns, and direct-to-consumer business model enabled Dollar Shave Club to capture a large market share in just a few years. They were so successful that Unilever bought the company in a billion-dollar cash acquisition.

The strategy of 'just $1 for any product' lets the customer pick any product for $1 when they buy from the club the first time, then upgrades into higher priced products the following month.

"I've been using these since the beginning, taking breaks to try other newer razor companies.... and I still always come back to Dollar Shave Club!" "Best blades bar none. The blades give you a close smooth shave even after many uses. Highly recommend."

Once a private company, Dollar Shave was purchased by Unilever in 2016 for approximately $1 billion. Unilever kept the club intact and it has remained a key player in the shave-subscription space with an estimated 4 million members, according to the company.

According to its CEO and founder, Iskra Tsenkova, a San Diego resident, she made her way to Los Angeles last summer to pitch her company to a panel of investors. Tsenkova was Christmas shopping with her husband when she learned that her business was chosen to appear on the show.

DSC competes on an end-to-end customer buying experience with affordable products. Its flexible subscription plans allow members to buy their first product for just $1 and then choose the products and shipping frequency.

Dollar Shave Club spends much less on advertising and marketing. So Dollar Shave club can sell their blades for less. Dollar Shave Club doesn't manufacture anything. They buy their blades from suppliers outside the US.

It purchased its products from wholesalers, removed the traditional physical retail channel, and sold razors and blades online at a lower price. DSC focused heavily on online marketing to replace the reach of the eliminated middle- man.

Dollar Shave Club's supply model is also highly cost-effective. The company sources its blades and other men's grooming products from China and South Korea, and manages inventory from a single distribution center.