What the University of Minnesota TV commercial - Does Research Make a Difference? is about.

The University of Minnesota's TV spot, 'Does Research Make a Difference?', is a powerful and thought-provoking advertisement that showcases the university's commitment to scientific innovation and the betterment of society through research.

The ad opens with a series of questions, such as "Are we willing to challenge the status quo?" and "Can we find new solutions to old problems?" These rhetorical queries are meant to spark the viewer's curiosity and encourage them to consider the importance of research in shaping our world.

The rest of the ad features vignettes of researchers in various fields, outlining the projects they are working on and the impact they hope to make on society. For example, a team of engineers is shown designing a new prosthetic leg that will allow amputees to walk more easily. A group of ecologists is studying the effects of climate change on Minnesota's lakes and rivers. And a professor of medicine is researching new treatments for cancer patients.

Throughout the ad, the researchers speak passionately about their work and the difference they hope to make in the world. The message is clear: research conducted at the University of Minnesota is not abstract or theoretical, but rather has real-world implications and can improve people's lives.

The ad closes with the tagline, "Does research make a difference? At the University of Minnesota, we think so." This tagline reinforces the ad's message and encourages viewers to consider the value of research and the role it plays in shaping our society.

Overall, the University of Minnesota's TV spot, 'Does Research Make a Difference?', is a compelling advertisement that effectively communicates the university's commitment to research and the positive impact it can have on the world.

University of Minnesota TV commercial - Does Research Make a Difference? produced for University of Minnesota was first shown on television on October 12, 2014.