What the 2020 Land Rover Discovery Sport TV commercial - Play Harder: Activity Key Ft. Maddie Mastro is about.

The 2020 Land Rover Discovery Sport TV Spot, 'Play Harder: Activity Key' Ft. Maddie Mastro is an exciting and action-packed commercial that showcases the versatility of the newly released luxury SUV. The TV spot opens with Olympic snowboarder Maddie Mastro preparing to hit the slopes in her home state of California. As she approaches her vehicle, she pulls a small black wristband from her pocket and places it against the Land Rover emblem, and the vehicle unlocks itself. This is the Activity Key, a groundbreaking feature that allows drivers to lock and unlock the SUV without needing the traditional key fob.

As Maddie puts on her snowboarding gear, the commercial expertly highlights the various features of the Discovery Sport, including its spacious interior, advanced all-wheel-drive capabilities, and state-of-the-art infotainment system. She then embarks on a thrilling journey down the mountain, showcasing the smooth ride and powerful performance of the SUV.

Throughout the commercial, the message is clear: the 2020 Land Rover Discovery Sport is the perfect vehicle for those who seek adventure and love to play harder. With the Activity Key, drivers can enjoy the freedom to explore without worrying about losing their keys, and with its advanced technology and powerful performance, they can do so in comfort and style.

Overall, the 2020 Land Rover Discovery Sport TV Spot, 'Play Harder: Activity Key' Ft. Maddie Mastro is a fun and exciting ad that effectively highlights the unique features and capabilities of this impressive luxury SUV.

2020 Land Rover Discovery Sport TV commercial - Play Harder: Activity Key Ft. Maddie Mastro produced for Land Rover was first shown on television on January 12, 2020.