Cesar is a well-known brand that produces quality dog food. In their latest TV spot, titled "Not Subtle," the company takes a creative approach to advertise its product. Rather than relying on traditional advertising techniques that usually include adorable puppies munching on canine delight, Cesar chose to focus on the natural instincts of a dog.
The Cesar TV spot opens with the sound of a dog growling in the distance. The camera then zooms in on a beautiful German shepherd walking through a rain-soaked street. The sound of his growling becomes more prominent as he approaches a small shop.
As he approaches the entrance, we see a man sitting behind the counter, seemingly unaware of the presence of the dog outside. The dog stares at him for a few seconds before slamming his body against the shop's door, causing the man to jump with fright.
The dog then barks, and the man wisely rushes to the back of the shop. We then hear the sound of something ripping apart, and the man who had hidden behind the door is understandably scared.
The dog's growling has now transformed into a happy whine, and the camera zooms in as he eats a serving of Cesar dog food. The ad ends with the text: "Cesar, because nothing says love like meat."
In summary, the Cesar TV spot 'Not Subtle' is an attention-grabbing ad that emphasizes the natural instincts of dogs and the quality of Cesar dog food. It's edgy, creative, and most importantly, successful in making the viewer remember the brand.
Cesar TV commercial - Not Subtle produced for Cesar was first shown on television on April 11, 2022.
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