East Hanover, NJ - Mondelez International, Inc. has introduced its 2023 Triscuit brand campaign “Unapologetically Wholesome,” featuring award-winning chef and television personality Gordon Ramsay.

Chef Gordon Ramsay Chef Gordon Ramsay cannot contain his feelings about Triscuit crackers. He compares the snack to himself -- crunchy on the outside but wholesome on the inside. However, he forgets an important attribute of the crackers -- being salty -- which is promptly reminded by his friend.

Triscuit Crackers shows Ramsay as “Unapologetically Wholesome,” in a new campaign from Digitas. The campaign features Ramsay as his authentic and unfiltered self and celebrates the wholesome but crunchy things in life that are full of authentic, unfiltered personality and flavor.

But all marketing aside, Ramsay says he does use Triscuits in his recipes, and for good reason. "[I like] how easy and convenient they are," he says. "The saltiness and flavor is unlike any biscuit which is crucial for chefs … it's multi-dimensional and versatile."

Ramsay, whose personal net income was estimated to be US$63 million in 2019 by Forbes, was criticised for the lay-offs. It was announced in 2019 that Ramsay would open his first restaurant in Macao, Gordon Ramsay Pub & Grill, at the new The Londoner Macao hotel and casino (formerly the Sands Cotai Central).

The show ran for seven seasons between 2007 to 2014. Ramsay himself canceled the show. According to an interview with Entertainment Weekly, Ramsay withdrew his show after filming with a chef who gave him a hard time.

But all marketing aside, Ramsay says he does use Triscuits in his recipes, and for good reason. "[I like] how easy and convenient they are," he says. "The saltiness and flavor is unlike any biscuit which is crucial for chefs … it's multi-dimensional and versatile."

He has five kids, competes in Ironman competitions, and almost became a professional soccer player. His favorite fast-food order is a double cheeseburger "animal style" from In-N-Out.

White also once made a young Gordon Ramsay cry while Ramsay worked for him, and later said, "I don't recall what he'd done wrong but I yelled at him and he lost it. Gordon crouched down in the corner of the kitchen, buried his head in his hands and started sobbing."

1. Alan Wong. Japanese-born Alan Wong is the richest chef in the world by a country mile. Wong is known as one of the founding leaders of island fusion cuisine (think poke bowls), which has earned him over $1 billion dollars.

Gordon Ramsay Gordon Ramsay, 16 Michelin Stars He has a famously hot temper, and the ability to cook British cuisine's most delicious recipes. Ramsay's cluster of 16 Michelin Stars. His name is tied to nearly 20 restaurants but his main restaurant in Chelsea is probably the most popular.

In October 2013, the Gordon Ramsay at The London restaurant in New York lost its two Michelin stars owing to issues encountered by the Michelin reviewers. The guide's director Michael Ellis stated that he was served "some very erratic meals" and also experienced "issues with consistency."