The Ricola Cool Relief TV spot, titled 'Snow Glitter,' is a visually stunning advertisement that showcases the brand's signature cough drops in a unique and memorable way. The ad opens on a desolate mountainside, with snowflakes falling gently and the sound of a distant glacier cracking in the background. Suddenly, we see a figure approaching in the distance; it is a skier, whooshing through the powder in slow motion.
As the skier draws closer, we see that they are leaving a trail of glittering snow behind them, as if the mountain is coming to life in celebration. They come to a stop near a Ricola Cool Relief cough drop, which sits perched atop a post like a beacon of relief. The skier takes the cough drop, unwraps it, and pops it into their mouth. Instantly, the sound of a crisp, clean breeze and the feeling of icy relief wash over them.
The ad closes with the tagline, "Ricola Cool Relief. The essential complement to any mountain adventure."
Overall, the ad is an artful blend of natural beauty, physical prowess, and product placement that captures the essence of the Ricola brand. It leverages the brand's longstanding association with herbal remedies and combines it with the thrill of outdoor adventure to create a powerful marketing message that resonates with viewers. Whether you are a skier, a hiker, or simply someone in search of a great cough drop, Ricola Cool Relief has you covered.
Ricola Cool Relief TV commercial - Snow Glitter produced for Ricola was first shown on television on November 4, 2019.
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Ricola is a Swiss company that specializes in the production of cough drops and candy made from Swiss herbs. Known for its exceptional Swiss quality , Ricola exports its products to more than 45 count...