What the CME Group TV commercial - Those Who Act is about.

Title: Those Who Act - CME Group TV Spot Featuring Laird Hamilton

Introduction:In the fast-paced world of finance, where decisions need to be made in seconds, CME Group has partnered with legendary big wave surfer, Laird Hamilton, to bring their inspiring TV spot "Those Who Act." This captivating commercial showcases the parallels between the high-pressure world of trading and the adrenaline-filled world of big wave surfing. As the waves crash and the markets fluctuate, Hamilton urges viewers to seize the moment and make their move, leaving behind a lasting impact.

Scene 1: The Trading FloorThe TV spot opens with a bustling trading floor, filled with energetic traders closely monitoring screens displaying real-time market data. The atmosphere is charged with anticipation and adrenaline. The camera focuses on a few traders as they execute swift trades, showcasing their agility and expertise in the high stakes game of finance.

Scene 2: The Ocean WavesThe scene transitions to a breathtaking view of majestic waves crashing against a picturesque coastal cliff. Amidst the foaming spray, we catch a glimpse of Laird Hamilton gliding effortlessly through towering swells on his surfboard. His mastery and fearlessness are evident as he navigates the immense power of the ocean.

Scene 3: Connecting the WorldsThe commercial skillfully weaves between scenes of the trading floor and the ocean waves, highlighting the similarities between two seemingly different domains of action. The intense focus, split-second decision making, and unwavering commitment required in both fields become evident.

Scene 4: Laird Hamilton's MessageAs the visuals reach their climax, Laird Hamilton's voiceover resonates: "In the world of action, hesitation is not an option. The risks we take define who we are." His words serve as a rallying cry for those who crave success in their pursuits, urging them to rise above fear, take calculated risks, and seize opportunities when they arise.

Scene 5: The CME Group LogoThe final scene introduces the CME Group logo, accompanied by the tagline "CME Group: Real-Time Moves for Real-Time Opportunities." The display of the logo reinforces the message that CME Group is a leading platform for individuals and businesses to make timely and impactful decisions, enabling them to participate in the ever-changing financial landscape.

Conclusion:The CME Group TV spot, "Those Who Act," immerses viewers in the worlds of finance and big wave surfing, epitomizing the determination, agility, and unwavering commitment required to succeed in both arenas.

CME Group TV commercial - Those Who Act produced for CME Group was first shown on television on November 15, 2021.