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What the Microsoft Surface TV commercial - NFL Playoffs: Superstitions is about.

The Microsoft Surface TV Spot, 'NFL Playoffs: Superstitions,' is a 30-second advertisement that features NFL players and their unique superstitions during the playoffs. The ad showcases the capabilities and versatility of the Microsoft Surface tablet as an essential tool for the players on and off the field.

The commercial starts with a shot of several NFL players entering a locker room before a playoff game. The players are seen engaging in all sorts of superstitious behaviors such as not stepping on certain tiles on the floor, wearing specific socks, and eating certain foods. The Microsoft Surface tablet is then shown as the ultimate tool to help these players prepare for the game.

The athletes can be seen using the Surface tablet to watch game footage, study plays, draw up strategies, and even communicate with each other throughout the game. The ad highlights the Surface's versatility, showcasing how it can function as a clipboard, a teleprompter, and a coach's whiteboard.

The NFL players in the ad are shown using the device as an essential part of their game-day ritual and making sure they have everything they need to win the match.

The commercial is designed to showcase the Surface tablet as a vital tool for athletes, allowing them to prepare and perform at their best during crucial moments. Microsoft's message is clear: the Surface is not only a great tablet but also a necessary device for professional athletes to achieve success on and off the field.

Microsoft Surface TV commercial - NFL Playoffs: Superstitions produced for Microsoft Surface was first shown on television on January 12, 2022.

Frequently Asked Questions about microsoft surface tv spot, 'nfl playoffs: superstitions'

The deal, worth a reported $400 million over five years - and later extended in 2020 - was originally set up to be all about Xbox, according to Hall. Microsoft wanted to use the partnership to showcase how people could use their Xbox to watch live games and access fantasy football stats.

In 2013, we established a deep technology partnership with the NFL. Our mission with the partnership was simple: use technology to empower the people who make the game of football great - the coaches, players, officials, and fans.

Microsoft and the NFL expand partnership to accelerate digital transformation across the League. REDMOND, Wash. - March 3, 2020 - Microsoft Corp. and the National Football League on Tuesday announced an expansion of their deep technology partnership.

Before the 2014 season, the NFL and Microsoft made a deal to equip all NFL teams with multiple Surface Pro tablets modified to withstand weather conditions and any contact on the sidelines.

We're excited to help the NFL change the game with Surface devices being used by players and coaches on the sidelines to make more informed decisions, referees using Surface for instant replay to enhance the speed of the game, and teams using Microsoft products in their business and football operations.

Microsoft Surface is a series of touchscreen-based personal computers, tablets, and interactive whiteboards designed and developed by Microsoft, most of them running the Windows operating system. They are designed to be premium devices that set examples for manufacturers of other Windows-compatible products.

Microsoft Surface tablets Starting in the 2014 season, all teams have sideline access to league-provided, specially configured Microsoft Surface tablets, on which they receive high-resolution color images almost instantaneously.

Since 2013, the NFL has used Microsoft Surface to help manage all aspects of their business and gameday operations. Earlier this year, we expanded this deep technology partnership to include Microsoft Teams, enhancing communication and collaboration across the League, and enabling new digital experiences.

Top Spending Sponsors in the NFL 2022

1PepsiCo
3Verizon
4Microsoft
5Caesars
6Amazon

And as a result of Brady's antics, the NFL sent out a league-wide memo this week warning players that they could face "significant fines" if they break tablets or other league-issued equipment going forward, per FOX Sports' Jay Glazer.

A tracking system is installed in every NFL venue which is composed of: 20–30 ultra-wide band receivers. 2–3 radio-frequency identification (RFID) tags installed into the players' shoulder pads. RFID tags on officials, pylons, sticks, chains, and in the ball.

A screen pass is a play in gridiron football consisting of a short pass to a receiver who is protected by a screen of blockers.

Videos

Watch Microsoft Surface TV Commercial, 'NFL Playoffs: Superstitions'

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Advertisers

Advertisers of the Microsoft Surface TV Spot, 'NFL Playoffs: Superstitions'

Microsoft Surface TV commercial - NFL Playoffs: Superstitions
Microsoft Surface

Microsoft Surface is a line of personal computers, laptops, tablets, and interactive whiteboards designed and produced by Microsoft. The Surface brand was first introduced in 2012 and has since then b...

Agenices

Agenices of the Microsoft Surface TV Spot, 'NFL Playoffs: Superstitions'

Microsoft Surface TV commercial - NFL Playoffs: Superstitions
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

Microsoft Surface TV commercial - NFL Playoffs: Superstitions
EP+Co.

EP+Co. is a full-service advertising agency based in Greenville, South Carolina. Founded in 1986, the company has a rich history of creating compelling campaigns for a wide range of clients across var...

Products

Products Advertised

Microsoft Surface Pen
Microsoft Surface Pro 8
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