“Because You're Worth It” has given encouragement and reassurance to communities that have been historically ignored by the beauty industry. L'Oréal Paris has commissioned a diverse group of women to represent their brand and this slogan in the hopes of empowering women all over the world to recognize their value.

Eva Longoria L'Oreal Paris Elvive Hyaluron Plump TV Spot, 'Dehydrated Hair?' Featuring Eva Longoria.

L'Oréal Decides 'We're All Worth It!' The iconic slogan debuted in 1971. But in 2023, with more men using makeup, the world's biggest beauty company wanted a tagline that reflects its changing consumer base.

Kendall Jenner The iconic French brand unveils the supermodel as its newest ambassador.

The world's leading beauty brand was the first brand in the world to underline the value of self-worth, a strong message that is deepened today with 'Lessons of Worth'. These lessons are a series of powerful testimonials by some of L'Oreal Paris' spokespeople who share what the iconic tagline means to them.

At L'Oréal, our six values are at the heart of everything. Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility are our guidelines. They are shared by our people everywhere.

Top cast

• Camila Cabello.
• Gemma Chan.
• Aja Naomi King.
• Katherine Langford.
• Eva Longoria. Self.
• Andie MacDowell.
• Helen Mirren. Self.
• Kate Winslet.

Actress Kate Winslet Actress Kate Winslet asserts that when her blonde is luminous and refuses to fade away, she feels unstoppable. Equipped with a liquid gel formula and shine serum designed for multi-dimensional, fade-defying color that lasts, L'Oreal Paris Superior Preference makes her feel "worth it."

3, 2023 /PRNewswire/ -- L'Oréal today at CES® 2023 unveiled two new technology prototypes that expand access to beauty expression: HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility; and L'Oréal Brow Magic, the first ...

Sheffield's Scullion and Scot is the 2023 L'Oréal Colour Trophy winner, crowned in a stunning Grand Final at Battersea Evolution where nearly 1,900 guests rocked up in their finest to celebrate the best in colour artistry across the UK.

L'ORÉAL PARIS DENGAN BANGGA MENGUMUMKAN KENDALL JENNER SEBAGAI GLOBAL AMBASSADOR BARU. Dalam salah satu pengumuman terbesar di industri kecantikan, L'Oréal Paris, merek kecantikan nomor satu di dunia, dengan gembira menyambut Kendall Jenner ke dalam keluarga besar L'Oréal Paris.

Kendall Jenner With 350 million followers on social media, Kendall Jenner has her own global media platform, and she is editor-in-chief. With complete agency over what she shares with the world, she inspires women to be themselves and share their lives on their terms.