In the Microsoft TV Spot, 'Microsoft AI + Iconem: Preserving History', the tech giant partnered with Iconem, a French startup dedicated to preserving endangered cultural heritage sites, to create an incredible exhibit showcasing some of the world's most famous historical sites.
The commercial features Common, the famous rapper and actor, talking about the importance of preserving our cultural history. He stresses that the work being done by Microsoft and Iconem isn't just about preserving the past, but also ensuring that future generations can learn from and appreciate our shared cultural heritage.
Using state-of-the-art technology such as AI and machine learning, Microsoft and Iconem are able to create incredibly detailed 3D models of these historical sites, including the ancient city of Petra and the Syrian city of Palmyra, both of which have been damaged or destroyed by conflict.
These models allow people from all over the world to virtually explore these sites in incredible detail, allowing them to experience the wonder of these iconic locations from the comfort of their own home. They can see up close the intricate architectural details, the beautiful colors, and the stunning landscapes. It's an incredible way to bring these sites to life, and it's all made possible through Microsoft's cutting-edge technology.
The TV spot was part of a larger campaign by Microsoft called "Empowering Us All" which showcases how the company's technology is working to change the world for the better. With their AI and machine learning tools, Microsoft is making it possible to preserve and explore our shared history in ways that were once thought impossible. By working with companies and organizations like Iconem, they're ensuring that our cultural legacy will be preserved for generations to come.
Microsoft TV commercial - Microsoft AI + Iconem: Preserving History Feat. Common produced for Microsoft Corporation was first shown on television on April 22, 2018.
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