In 2015, Microsoft released a TV spot for their Surface 3 tablet, titled '3, 2, 1...Go!'. The 30-second ad features a group of young tech-savvy individuals getting ready to start their day. As they prepare to leave their homes, they grab their Surface 3 tablets and press the power button, which triggers a countdown from three.
As soon as the countdown reaches zero, the Surface 3 users leap into action. They start drawing on the tablet with the stylus, typing a message on the keyboard, taking a picture of a skateboard trick with the camera, and playing a game, all at lightning speed. The ad showcases the versatility of the Surface 3, from its touch screen and pen input to its detachable keyboard and front and rear cameras.
The ad is fast-paced and upbeat, set to an electronic music beat that highlights the energy and excitement of the Surface 3 users. The spot ends with the message 'No matter what you do, Surface 3 lets you do it quickly,' emphasizing the tablet's speed and versatility.
Overall, the '3, 2, 1...Go!' TV spot effectively showcases the Surface 3's many features in an entertaining and dynamic way, appealing to a young and tech-savvy audience.
Microsoft Surface 3 TV commercial - 3, 2, 1...Go! produced for Microsoft Surface was first shown on television on April 26, 2015.
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