What the GEICO TV commercial - Butt Dial: Its What You Do is about.

GEICO TV Spot, 'Butt Dial: It's What You Do'

[Scene: A bustling coffee shop. A group of friends are sitting around a table, enjoying their drinks and engaged in conversation.]

Friend 1: So, guys, guess what happened to me yesterday?

Friend 2: What's up?

Friend 1: I accidentally butt-dialed my mom. And guess what she heard?

Friend 3: Oh no, what did you say?

Friend 1: Well, she heard my friend Mike saying he really wants to switch his car insurance because it's way too expensive.

[Cut to a close-up of Friend 1's face, with a mischievous grin spreading across it.]

Friend 1: And that's when I remembered the GEICO TV spot slogan: "It's What You Do."

[Cut to the familiar GEICO gecko sitting on a nearby table, eavesdropping on the conversation.]

GEICO Gecko: Ah, the classic butt dial. I've seen it all. But did you guys know that you can save even more money by switching to GEICO?

[The friends exchange surprised glances.]

Friend 2: Really? How much?

GEICO Gecko: Well, on average, people who switch to GEICO save over 15% or more on car insurance.

[Cut to another close-up of Friend 1's face, now illuminated with excitement.]

Friend 1: Well, Mike, it looks like you're in luck. You can save a ton on your car insurance by switching to GEICO. And hey, it's what you do!

[The friends burst into laughter as they raise their coffee cups in a mock toast.]

Announcer: "15 minutes could save you 15% or more on car insurance."

[The camera pulls back, revealing the GEICO gecko joining the friends at the table, sipping on a tiny cup of coffee.]

GEICO Gecko: So, who's ready to save some money?

[The friends cheer and clink their cups with the gecko's tiny cup.]

[Scene fades out as the friends continue their lively conversation, now infused with the excitement of potential savings.]

Cut to the GEICO logo and slogan: "15 minutes could save you 15% or more on car insurance."

[The screen fades to black, leaving the audience with the humorous and memorable message of saving money by switching to GEICO, even if it takes a butt dial to remind them.]

[End of TV spot.]

GEICO TV commercial - Butt Dial: Its What You Do produced for GEICO was first shown on television on May 7, 2016.