Smith & Forge Hard Cider has released a new TV spot called "Quarry," and it's taking the hard cider game to the next level. The ad features rugged men working at a quarry, using brute strength to crack open boulders and chop down trees with an axe. As their workday comes to an end, they gather around a bonfire to share stories and crack open a few cans of Smith & Forge Hard Cider.
The spot is all about celebrating traditional masculinity and hard work, depicting men engaging in tough physical labor and bonding over cold, refreshing cider after a long day. The soundtrack adds to the atmosphere with its folk-inspired melody and rough-hewn vocals, perfectly capturing the rough-and-tumble, blue-collar vibe of the ad.
Overall, the "Quarry" spot is a bold and refreshing take on hard cider advertising, tapping into the pride and camaraderie of hardworking men everywhere. It's a celebration of simplicity, hard work, and good company, with Smith & Forge Hard Cider at the center of it all.
Smith & Forge Hard Cider TV commercial - Quarry produced for Smith & Forge was first shown on television on March 31, 2014.
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