What the VISA Checkout TV commercial - One Step Ahead Feat. Antonio Brown, Malcolm Butler is about.

The VISA Checkout TV spot titled 'One Step Ahead' features two NFL players, Antonio Brown and Malcolm Butler. The advertisement showcases how VISA Checkout makes online shopping quick and easy, helping consumers stay ahead of the game.

Antonio Brown, the wide receiver for the Pittsburgh Steelers, and Malcolm Butler, the cornerback for the New England Patriots, are shown racing towards the checkout counter in a grocery store. They both reach the finish line at the same time, but Brown uses VISA Checkout and manages to complete his transaction in just one step, before Butler can even enter his payment information.

The advertisement emphasizes that VISA Checkout allows customers to keep their shopping experience hassle-free, as it has already saved all their payment and shipping details in one secure location. Customers don't have to waste time filling out forms with the same information over and over again, thus being "one step ahead" of their counterparts, who do not use VISA Checkout.

In addition to portraying the benefits of VISA Checkout, the ad features the two NFL players engaging in playful banter and showcasing their competitive spirit. This element of the commercial not only makes it entertaining, but also relates to the idea of staying ahead of the game, which is a central theme.

Overall, the VISA Checkout TV spot is a clever and engaging way of demonstrating the benefits of the payment platform, while also using sports personalities to create an entertaining visual for viewers.

VISA Checkout TV commercial - One Step Ahead Feat. Antonio Brown, Malcolm Butler produced for VISA was first shown on television on December 3, 2016.