What the CAPLYTA TV commercial - Dawn is about.

CAPLYTA TV spot 'Dawn' opens with a magnificently lit early morning shot of a hilly landscape. The ad focuses on a woman, Emily, who is seen walking through the scenic beauty. The voiceover explains that Emily has struggled with schizophrenia, but now she's found something that allows her to enjoy moments like this.

As she walks, Emily's thoughts start to turn dark, and her internal monologue hints at the torment of her mental illness. Emily takes out a pill bottle and pops a CAPLYTA pill, the medication that her doctor prescribed her for the treatment of schizophrenia.

The TV spot then cuts to Emily sitting on a bench, looking serene and relaxed while gazing at the stunning view before her. The voiceover reminds viewers that schizophrenia is a serious mental illness and that CAPLYTA is an FDA-approved medication that can help people like Emily manage their symptoms.

The ad closes with a message of hope, as the voiceover encourages people living with schizophrenia to speak with their doctor and discuss treatment options that may include CAPLYTA.

Overall, the CAPLYTA TV spot 'Dawn' is a poignant and visually striking portrayal of the challenges that many people with schizophrenia face in their daily lives. The ad highlights the importance of medication and treatment while promoting feelings of hope and optimism.

CAPLYTA TV commercial - Dawn produced for CAPLYTA was first shown on television on January 1, 2023.