What the Filtramax TV commercial - María is about.

Filtramax TV Spot, 'María' is a heartwarming and emotional commercial that tells the story of a woman named María, who lives in a rural village in Latin America. The commercial opens with a shot of María walking through her village, carrying a bucket of water on her head. The voiceover tells the story of how María has lived in this village her entire life, and how she struggles daily to provide for herself and her family.

The commercial then shows María arriving at her home, which consists of a small, dilapidated shack. She is greeted by her granddaughter, who is sitting outside on the porch. As María enters her home, she notices that her granddaughter is watching a video on a Filtramax water filter.

María is intrigued by the video, and her granddaughter tells her that the water filter can help to purify the dirty water that they have been forced to use. María is skeptical at first, but her granddaughter convinces her to give it a try.

After installing the Filtramax water filter, María notices a significant difference in the quality of the water. The commercial then shows scenes of María taking a bath, washing dishes, and drinking the clean water from the filter.

The commercial ends with a shot of María's granddaughter watching her grandmother enjoying the clean water from the Filtramax filter. The voiceover tells the audience that with Filtramax, clean water is not a luxury but a necessity.

Overall, Filtramax TV Spot, 'María' is a powerful message that highlights the importance of clean water in impoverished communities. It provides an emotional connection by showing the audience the stories of the struggles of the people living in deprived rural areas and how Filtramax water filters can make a difference in their lives.

Filtramax TV commercial - María produced for Filtramax was first shown on television on May 23, 2020.