What the adidas TV commercial - Blow Up Last Season is about.

The Adidas TV spot, 'Blow Up Last Season,' is a powerful and high-energy advertisement that features NFL star Robert Griffin III. The ad showcases Adidas' new line of football footwear and apparel while encouraging viewers to leave the past behind and blow up last season.

The ad opens with Griffin III sitting in a room surrounded by old football gear, including cleats, jerseys, and helmets. He explains that he is ready to leave last season behind and start fresh with Adidas’ new gear. As he speaks, we see images of him training and preparing for the upcoming season.

The energy of the ad builds as Griffin III walks onto the field, wearing Adidas' new adizero 5-Star 3.0 cleats. We see him running drills, sprinting across the field, and ultimately scoring a touchdown in dramatic fashion. The camera work is bold and dynamic, capturing Griffin III's every move in high definition slow-motion shots.

Throughout the ad, a voiceover encourages viewers to blow up last season and embrace the new, with Adidas products as the focal point. The message is clear: leave your old gear behind and embrace the new Adidas line.

The ad is an effective piece of marketing, speaking directly to football players and fans. Its high energy and production quality help grab the viewer's attention and leave a lasting impression. Along with the product itself, the ad serves as a call to action for viewers to upgrade their gear.

adidas TV commercial - Blow Up Last Season produced for adidas was first shown on television on September 4, 2013.