The E*TRADE TV spot titled 'Bear Market' is a commercial that captures the essence of the stock market's erratic behavior and its effects on people's lives. The advert begins with a bear emerging from the woods and making its way to the city amidst people's panic and chaos. The bear symbolizes the unpredictability and volatility of the market, which can alarm even the most experienced investors.
As the bear wanders through the city, it causes a commotion, while simultaneously highlighting the unpredictable nature of the stock market. As people run for cover, an E*TRADE representative strides confidently through the chaos, unperturbed by the unsettling activity. He assures viewers that with E*TRADE, no matter what the market holds, one can remain calm and invest with confidence.
The ad's message is clear: no matter how bearish the market turns, E*TRADE promises to provide dependable, trustworthy support to keep anyone invested. The commercial ends with a message about investing with confidence and choosing E*TRADE as one's trusted partner in navigating the market's volatility.
Overall, E*TRADE's 'Bear Market' is a compelling advertisement that captures the intense feelings of anxiety and uncertainty often associated with stock market fluctuations. Its strong message and impactful visual imagery effectively convey the benefits of using E*TRADE to continue investing confidently during bearish market conditions.
E*TRADE TV commercial. Bear Market produced for E*TRADE from Morgan Stanley was first shown on television on May 4, 2020.
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