What the Power E*TRADE TV commercial - Never Settle is about.

The Power E*TRADE TV spot titled 'Never Settle' is a powerful and engaging advertisement that encourages people to take their investments to the next level. The advertisement features an array of people from various walks of life who all share a common goal - to succeed financially.

The TV spot opens with a young woman, whose voiceover sets the tone for the entire ad. She speaks of settling for less: in life and in investing. The ad then cuts to a series of quick shots of people going about their daily lives and working hard. The narrative of working hard to achieve something bigger is further heightened.

The advertisement then shifts to showcase the features and capabilities of Power E*TRADE, a robust and reliable investment platform. The UI of the app is shown to be user-friendly and customizable. The ad highlights various tools like the analysis screen, the heat map, and the charting capabilities that help investors make informed decisions.

The background score and sound effects further elevate the emotional appeal of the advertisement. As the ad concludes, the narrative comes back to the young woman who expresses that it's time to "never settle and always move forward".

In conclusion, the Power E*TRADE TV spot is an inspiring advertisement that encourages people to take their investments and finances seriously. It advocates the never settle mindset that is crucial for long-term success in investing. The ad's use of relatable characters, robust platform features, and emotional appeal make it a compelling advertisement.

Power E*TRADE TV commercial - Never Settle produced for E*TRADE from Morgan Stanley was first shown on television on October 18, 2021.