The Build-A-Bear Workshop TV Spot, 'Bearuary' is a lively and heartwarming advertisement that captures the true essence of the brand. The commercial starts with a group of children walking into the Build-A-Bear Workshop store, celebrating the start of 'Bearuary' - a month-long promotion where customers get to create their own special edition teddy bear.
As the children walk through the workshop, they are greeted with an array of colorful stuffed animals, each one more adorable than the last. They excitedly pick out their favorite animal and begin the creative process. Using the interactive Build-A-Bear Workshop tools and materials, the children stuff their bears, add special accessories, and even record personalized messages that are played when the bear is squeezed.
The TV spot emphasizes the unique experience that Build-A-Bear Workshop provides, allowing children to not only create their own toy but also to imbue it with personality and sentimentality. The 'Bearuary' promotion also showcases the company's dedication to offering value to its customers, as the special edition teddy bears are sold at a discounted price.
Overall, the Build-A-Bear Workshop TV Spot, 'Bearuary' is a delightful advertisement that reminds viewers that the Build-A-Bear Workshop is not just a store but an unforgettable childhood experience.
Build-A-Bear Workshop TV commercial - Bearuary produced for Build-A-Bear Workshop was first shown on television on January 23, 2013.
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