What the Jif TV commercial - College Package is about.

Title: Jif TV Spot, 'College Package'

Introduction:In the fast-paced world of advertising, companies are constantly seeking new and innovative ways to capture the attention of consumers. Jif, the beloved peanut butter brand, is no exception to this rule. Their clever and engaging TV spot titled 'College Package' takes a lighthearted approach to reaching a specific target audience — college students. Let's dive into the details of this memorable Jif TV spot and discover how it humorously connects with its intended viewers.

The Plot:The Jif TV spot, 'College Package,' unfolds on a bustling college campus during the start of a new semester. The camera pans across students rushing to their classes, absorbed in their academic responsibilities. Amidst the chaos, a group of friends sits on a bench, cracking up with uncontrollable laughter.

As the camera zooms in, we see the source of their amusement — a college student carefully unpacking a care package from home. Inside the package, the student uncovers an assortment of Jif peanut butter jars in various flavors, a stack of delicious homemade peanut butter sandwiches, and a heartfelt note from their parents. Instantly, a sense of joy and nostalgia fills the air.

The Humor:To add a touch of humor to the TV spot, Jif introduces a mischievous mascot character, Peanutty, who is a personified jar of peanut butter. Just as the student holds up a Jif jar and takes a bite of a sandwich, Peanutty suddenly appears, mischievously jumping to snatch a sandwich right out of the student's hand. The student's startled reaction and Peanutty's playful antics bring on another bout of laughter among the group of friends, instantly creating a relatable and humorous moment.

The Message:While the TV spot revolves around jovial moments, it also holds a deeper message — the comfort of home and the connection it provides. As college can be a challenging and sometimes lonely experience, Jif's message is that no matter how far away students may be, the taste of home can be as close as opening a jar of Jif peanut butter.

The Impact:The 'College Package' TV spot by Jif successfully connects with its intended audience of college students. By using humor and relatable moments, the ad not only captures their attention but also taps into their sentiments and emotions. It reminds students of the support system waiting for them back home, even if it's through a simple care package. Additionally, the spot cleverly showcases the versatility and delicious

Jif TV commercial - College Package produced for Jif was first shown on television on May 7, 2013.