David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

Plymouth Duster Doug and Limu Emu stand across from the next generation of Liberty Mutual agents, preparing to hand over the keys to a mini yellow Plymouth Duster.

Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today.

Complaints and customer satisfaction Liberty Mutual received an overall satisfaction score of 76.8 out of 100 by a pool of its customers in a NerdWallet survey conducted online in June 2022. To put that in perspective, the average score among seven insurers was 77, and the highest was 82. No. 3 out of 8 companies.

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

Jeep In 2002, Jeep introduced the Liberty as part of its Jeep lineup of vehicles and it served as a replacement for the Jeep Cherokee in the United States.

United States

“LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

​Over the past 100 years, Liberty Mutual Insurance has been committed to helping people preserve and protect what they earn, build, own and cherish. As we look to the future, we remember a century's worth of milestones made possible by our employees, partners and most importantly our customers.

The company, founded in 1912, offers a wide range of insurance products and services, including personal automobile, homeowners, workers' compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire insurance and surety.

Discover Liberty Mutual Insurance Our purpose is to help people embrace today while confidently pursuing tomorrow. That's why we've created a company culture that supports and champions our employees, while helping them turn their passion into a rewarding profession.