The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan.

Air Jordan's Original Take-Off (1985) This is the commercial that made Michael "His Airness" and had kids of all ages flocking for his shoes.

The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. The Jordan Logo, known as the "Jumpman", originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the 1984 Summer Olympics.

Logo. The "Jumpman" logo originated from a photo shoot Michael Jordan did for Life magazine before he played for Team USA in the 1984 Summer Olympics, photographed by Jacobus Rentmeester.

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.

The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.

The mission of Jordan Brand, which is one of the world's most successful footwear brands, focuses on “flight” as it aims to support creative potential and influence style in relation to basketball, acting as a “bridge” between sport and culture.

5 fascinating facts about the Jumpman logo that make it unique and endearing

• The Jumpman pose was created by Michael Jordan for the LIFE Magazine photoshoot (Image via Ireland Apollo)
• The "Jumpman" insignia made its first appearance upon the Air Jordan 3 sneaker model (Image via Sportskeeda)

They originally cost $64.99. Created for the then-unknown rookie, the Air Jordan 1 was launched on 1 April, 1985 and went on sale for $64.99. Nike expected to sell 100,000 pairs in its first year. Instead, it shipped 1.5m pairs in the first six weeks.

The Hashemite Kingdom of Jordan is strategically located in the Middle East. Bound by Syria to the north, Iraq to the northeast, Saudi Arabia to the east and south, the Red Sea to the south, and Israel and the Palestinian National Authority to the west, Jordan covers a diversity of landscapes.

basketball footwear Initially focused on creating basketball footwear and apparel, Jordan Brand has since expanded into other sports including American football, baseball and global football as well as lifestyle apparel and footwear.

Sarah Mensah is the new President of Jordan Brand. In 2021, the University of Oregon graduate made history by becoming the first Black woman to lead Nike's North America business as both Vice President and GM of the $166 billion brand's largest market.