Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris. An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter.

Rapping with a mouthful of peanut butter is an absurd challenge that American rapper and actor Ludacris is taking on for Jif. The J.M. Smucker-owned brand today unveiled a campaign that features a lyrical battle between old school and new school rap that is, in fact, ludicrous.

In his new “The Return” commercial for Jif, Ludacris appears to be inspired to try the new generation's style of “mumble rap,” after having an invigorating spoonful of Jif Peanut Butter.

In his new “The Return” commercial for Jif, Ludacris appears to be inspired to try the new generation's style of “mumble rap,” after having an invigorating spoonful of Jif Peanut Butter.

Dan Marino, Randy Moss, Jerry Rice and Emmitt Smith come out of retirement for PepsiCo ad | Ad Age.

1. : amusing or laughable through obvious absurdity, incongruity, exaggeration, or eccentricity. 2. : meriting derisive laughter or scorn as absurdly inept, false, or foolish. ludicrously adverb.

It was Grey which came up with the slogan “Choosy Mothers Choose Jif,” which catapulted Jif past Skippy to market leadership around the time of the peanut butter crisis of 1980.

The star-studded TV commercial directed by Superprime Films' Rick Famuyiwa, brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo's newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks ...

So when Vanderbilt wide receiver Jordan Matthews told reporters at SEC Media Days that he modeled his game after the Hall of Famer, few were surprised. Then Matthews revealed exactly how strong the connection is -- his mother and Rice are first cousins.

“Word” is a casual response to acknowledge what someone is saying. It's another way to say, “Cool” or “Okay.” “Word” and “Word up” can be used to show agreement with the speaker, confirming that you approve of their statement.

Producer tags originated in the 1990s, when hip hop music was beginning to get significant mainstream attention, when it was commonplace for rappers to loudly announce their names over the instrumentals, which was known as ad-libbing. They were popularized by DJs such as Kool DJ Red Alert.

It was Grey that came up with the “Choosy mothers choose Jif,” easily one of the best-known brand slogans of the late 20th century. In fact, except for shortening “mothers” to “moms” in the late 1980s, the tagline did the heavy lifting for half a century.