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What the Cadillac LYRIQ TV commercial - Colors of Emotion: Gold is about.

In a burst of vibrant energy, the Cadillac LYRIQ TV spot, titled 'Colors of Emotion: Gold,' takes viewers on a mesmerizing journey through the power of music and emotion. This captivating advertisement features the incredibly talented singer-songwriter Labrinth, whose melodic voice intertwines seamlessly with the enchanting visuals.

The commercial opens with a sweeping shot of a city skyline at dusk, as the LYRIQ, Cadillac's cutting-edge electric SUV, glides gracefully through the streets. As Labrinth's soulful voice fills the air, the car's sleek silhouette is illuminated, giving off an aura of sophistication and elegance. The LYRIQ stands as a statement of Cadillac's commitment to innovation and style.

The camera then zooms in on Labrinth, who is sitting in the back seat of the LYRIQ, surrounded by an ambiance of warm golden light. His energy is infectious as he passionately sings about the emotions that flow through our veins and the power of human connection. Each note resonates with the LYRIQ's striking design, which seamlessly blends modernity with timeless aesthetics.

The visuals transition to a sequence of mesmerizing scenes, with Labrinth's voice guiding us through a whirlwind of emotions. The LYRIQ effortlessly weaves through cityscapes and countryside, showcasing its versatility and capability in any environment. The electric vehicle's smooth acceleration and electric powertrain are highlighted, reinforcing Cadillac's commitment to sustainability and a greener future.

As the LYRIQ glides through a futuristic city, bathed in accents of gold, Labrinth's voice reaches its crescendo. The combination of his impassioned performance and the visual spectacle creates a truly captivating experience. The 'Colors of Emotion: Gold' spot beautifully intertwines the artistic elements of music, cinematography, and automobile craftsmanship, leaving viewers awe-inspired and wanting more.

Ultimately, this TV spot not only showcases the state-of-the-art features and design of the Cadillac LYRIQ but also emphasizes the emotional experience that driving this remarkable vehicle can provide. It encapsulates the spirit of Cadillac, a brand that constantly pushes boundaries and redefines the art of luxury transportation.

As the screen fades to black, the words "Cadillac LYRIQ: Emotion reimagined" linger in the viewers' minds, solidifying the notion that the LYRIQ is not just a car but a transformative experience. This advertisement serves as a powerful reminder that Cadillac continues to innovate, inspiring a new generation of luxury electric vehicles that seamlessly blend style, performance, and emotion.

Cadillac LYRIQ TV commercial - Colors of Emotion: Gold produced for Cadillac was first shown on television on October 2, 2022.

Song from commercial Cadillac LYRIQ TV Spot, 'Colors of Emotion: Gold' Featuring Labrinth [T1]

This commercial plays a song by Labrinth called Lift Off.

Frequently Asked Questions about cadillac lyriq tv spot, 'colors of emotion: gold' featuring labrinth [t1]

Red equals excitement, strength and love, while gold is meant to convey confidence, success and bravery. Blue signifies trust, peace and competence.

Cadillac partnered with Labrinth, an Emmy-winning rapper, who recently worked on the smash hit series by HBO, 'Euphoria'.

Ride into the future to the tune of an otherworldly Labrinth single. The song featured in Cadillac's red LYRIQ commercial is "Lift Off (Red Remix)" by Labrinth (via YouTube).

Dauchy told GM Authority executive editor, Alex Luft, that the Lyriq name is part of a new Cadillac naming structure that will see all vehicle names end in “iq.” These “iq” names will replace the CT# and XT# nomenclature used on current cars and crossovers powered by internal combustion engines and are intended to ...

According to Cadillac, the black against the gold symbolizes riches and wisdom; red meaning boldness and prowess in action; silver, to symbolize purity, virtue, plenty, and charity; and blue to stand for knightly valor.

The 2024 Cadillac Lyriq Luxury starts at $62,690, while the 2024 Cadillac Lyriq Sport starts at $63,190. The most-expensive 2024 Cadillac Lyriq model on offer is the Sport 3 trim with all-wheel drive, which starts at $74,590.

Thirty years after the Logan family's trip to Mississippi in Wilbert Logan's gold Cadillac, Wilbert and Dee still live in Toledo, Ohio. Their girls, Lois and Wilma, have grown up and live close to their parents with children of their own.

Cast

  • Judy Holliday as Laura Partridge.
  • Paul Douglas as Edward L.
  • Fred Clark as Clifford Snell, the company treasurer.
  • John Williams as John T.
  • Hiram Sherman as Harry Harkness, a director.
  • Neva Patterson as Amelia Shotgraven, assistant to Laura Partridge.
  • Ralph Dumke as Warren Gillie, a director.

2024 Cadillac LYRIQ Features Specs

Total MSRP$58,590
EV Tax Credits & Rebates$9,500 Based on income
Engine TypeElectric
EPA Electric Range314 miles
Cost to Drive$91/month

The latest monthly production figure brings the total number of 2023 Cadillac Lyriq EVs produced to 11,175 units assembled at the GM Spring Hill plant in Tennessee, which GM upgraded as part of a $2 billion investment to bring the facility up to spec for electric vehicle production.

Cadillac had the first U.S. car to win the Royal Automobile Club of the United Kingdom's Dewar Trophy by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World".

In China, the Lyriq is offered in the base Luxury trim, while the higher-level trims are called Prestige; the trim level structure deviates from the Tech, Premium Luxury, and Sport hierarchy seen in North America. Production of the Chinese Lyriq takes place at the Cadillac Jinqiao plant.

Videos

Watch Cadillac LYRIQ TV Commercial, 'Colors of Emotion: Gold'

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Actors

Actors who starred in Cadillac LYRIQ TV Spot, 'Colors of Emotion: Gold' Featuring Labrinth [T1]

Labrinth photo
Advertisers

Advertisers of the Cadillac LYRIQ TV Spot, 'Colors of Emotion: Gold' Featuring Labrinth [T1]

Cadillac LYRIQ TV commercial - Colors of Emotion: Gold
Cadillac

Cadillac is an American luxury automobile manufacturer that is known for producing high-quality vehicles with sophisticated designs and advanced technologies. The company has a rich history dating bac...

Agenices

Agenices of the Cadillac LYRIQ TV Spot, 'Colors of Emotion: Gold' Featuring Labrinth [T1]

Cadillac LYRIQ TV commercial - Colors of Emotion: Gold
Leo Burnett

Leo Burnett is a renowned advertising company that has been in operation for over 80 years. Founded in 1935 by Leo Burnett, the company has grown to become one of the most respected and revered advert...

Products

Products Advertised

Cadillac LYRIQ
TV commercials

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