What the LOreal 2013 Super Bowl TV commercial - Unique Story is about.

In 2013, L'Oreal aired a Super Bowl TV spot titled 'Unique Story' featuring superstar Beyonce Knowles. The ad showcased the diverse range of skin tones of L'Oreal's True Match foundation line, with Beyonce as the ambassador for the brand.

The advertisement opened with Beyonce walking on stage for a concert. The camera then focused on people from different ethnic backgrounds, holding up cards with skin color codes. Beyonce then stated, "I'm not a generic beauty. I am unique." The ad then transitioned to different individuals of all skin tones and ethnicities, stating that they too are unique and special in their own way.

The ad encouraged consumers to embrace their individuality and celebrate their unique beauty. It aimed to promote the idea that beauty is not defined by a specific skin color or race, but rather by confidence and self-love.

The ad was praised for its message of diversity and inclusivity, as well as for featuring Beyonce, who was already known for promoting body positivity and self-love. Overall, the ad aimed to empower women of all backgrounds to embrace their individuality and shine, no matter their skin tone or ethnicity.

LOreal 2013 Super Bowl TV commercial - Unique Story produced for L'Oreal Paris Cosmetics was first shown on television on February 2, 2013.