What the Allstate TV commercial - Give it Up for Good is about.

The Allstate TV spot "Give it Up for Good" is a heartwarming commercial that embraces the idea of letting go of old possessions and embracing new experiences. The commercial opens with various individuals holding onto old items such as a typewriter, a record player, a guitar, and a set of golf clubs. As they hold onto these items, the camera zooms in on their facial expressions, which reflect the difficulty of letting go.

As the individuals try to come to terms with parting ways with their beloved items, a voiceover encourages them to "give it up for good" and let go of their possessions to make space for new experiences. The voiceover reminds viewers that the memories associated with these items will always be with them, and it's time to pass them on to someone else to create new memories and experiences.

In one touching scene, a man is shown handing his guitar over to a young girl. Her face lights up with joy and excitement as she takes the guitar in her hands for the first time, ready to begin her own musical journey. The commercial also features a woman parting ways with her golf clubs, which are then donated to a local school's golf team.

Throughout the commercial, Allstate reinforces its brand message of protecting what is important to its customers. By reminding viewers that memories are forever, Allstate encourages them to embrace new experiences wholeheartedly, knowing that their cherished possessions have found a new and meaningful home.

In summary, the "Give it Up for Good" Allstate TV spot delivers a message of letting go of the past and embracing the future. By highlighting the memorable moments and emotions associated with giving up our beloved possessions, the commercial inspires viewers to let go of what no longer serves them and make space for new experiences. Allstate's brand recognition is subtly woven into the narrative, reminding customers that they are there to protect what they value most.

Allstate TV commercial - Give it Up for Good produced for Allstate was first shown on television on June 5, 2013.