What the Fanatics.com TV commercial - Face Coverings is about.

The Fanatics.com TV Spot entitled 'Face Coverings' is a promotional video that aims to emphasize the importance of wearing face coverings, especially during these challenging times. The main message of the ad is to encourage people to take preventative measures to stem the spread of the coronavirus.

The video begins with a powerful image of a deserted city, with streets and buildings entirely empty. Immediately, it conveys a sense of isolation and emptiness, underscoring the gravity of the current pandemic. Then it shifts to show how people can still have a sense of community even though they have to wear masks.

The rest of the video features a range of diverse individuals modeling different face coverings that are available on Fanatics.com. These range from masks sporting team logos to plain black face coverings to gaiters featuring popular designs. The video shows us that while face coverings are necessary, they don't need to be dull or boring.

Additionally, Fanatics.com is taking things a step further to help with the pandemic by donating money to the All-In Challenge. Fans can buy a jersey or autographed memorabilia, and the proceeds will go to help people in need during this pandemic.

In summary, the Fanatics.com TV Spot is a poignant and moving reminder of the importance of face coverings during this pandemic. It's designed to help people understand that we all have a role to play in stopping the spread of the virus. The visual cohesion of the deserted city, diverse models with different face-coverings, and Fanatics.com's charitable donation plans make this advertisement a win-win for everyone involved.

Fanatics.com TV commercial - Face Coverings produced for Fanatics.com was first shown on television on August 11, 2020.